Derbyshire butcher gets behind Olympics with speciality sausage

Croots Farm Shop is celebrating the world’s greatest sporting event by launching Croots Rio Sausages.

The chicken and salsa sausage is available at £8.99 a kilo for the duration of the Olympics, with 10% going towards local charity, Derbyshire Children’s Holiday Centre. The Skegness charity is celebrating its 125th anniversary this year.

The farm shop is no stranger to developing exciting flavours to commemorate sporting events. The Olympig Sausage was created for the London 2012 Olympics, while Football and Rugby World Cup sausages were also produced.

“We’ve become a bit famous with sausages, especially when it comes to sporting occasions,” Steve Croot told Meat Trades Journal.

Explaining the decision to stray from the traditional pork sausages in favour of chicken, Croot explained: “They’re fit and healthy these Olympians, so we went for a chicken sausage which is low in fat.”

Being a small operation gives the business the freedom to make the most of these sporting events and explore different creations. “I can go to the butchers and say ‘What about this?’ and we just play about with things.

“It is great to be able to experiment. Within half an hour, if you’ve got the ingredients, you can have your sausages ready. That’s the great thing about being an independent business.

“For any butcher’s there’s opportunities there – especially with sporting themes – to go out and try and engage with the public more.”

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