Don't fall for silly season this summer

Norman BagleyThis silly season’s story award has to go to the writers of a recent study published in the Journal of the American Medical Association and reported in The Times. 

Its findings stated that a 3% increase in calories from plant proteins could reduce the risk of premature death by 10%. It went on to say, “increasing the number of calories from animal protein by 10% raised the likelihood of death from a heart problem by 8% and death from all causes by 2%.”

So, the risk of death from all causes is now 102%? No, me neither. We could just laugh it off as sloppy journalism but we shouldn’t. FSA and AHDB can go only so far in defending meat consumption – but we need to do more.

Attacks on the health and emissions impact of meat, along with the narrative around overuse of antibiotics, are not being counterbalanced by enough positive messages about the benefits of meat for farms and families. The journalist writing in

The Times even suggested that intelligent people might want to stick with smoking and drinking but cut down on protein.

Have we really reached the point where people are accepting the idea they can continue enjoying a fag and lager tops ad infinitum but anyone who fancies a bacon buttie for lunch needs to vacate the building?

This meat bashing, ill-informed, factually inaccurate nonsense will not stop, it will only get worse. Time to start pushing back!

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