Farmers encourage consumers to buy British during Red Tractor Week

Members of the National Farmers’ Union (NFU) will have a presence in supermarkets across the country to communicate the importance of British food in support of Red Tractor Week (12 – 18 September).

There will be a series of half-day events in supermarkets that will see farmers encouraging shoppers to purchase products branded with the Red Tractor logo to ensure that they receive the very best in traceability, environmental protection, food safety and animal welfare standards.

“Farmers and growers are rightly extremely proud of the work they do and the high quality food they produce,” said NFU deputy president Minette Batters. “Red Tractor Week offers a great opportunity for farmers and growers to talk to the public and promote great British food and farming. We have a great story to tell. The food and farming sector provides jobs to some 3.9 million people and combines contributes to the economy a massive £108 billion.

“The Red Tractor Assurance scheme means that shoppers can trace their food from farm to fork,” added Batters. “The Red Tractor logo is a world leading standard for quality, food safety, traceability, animal welfare and a cared for environment. I am delighted that the NFU is working together with Assured Food Standards to promote the Red Tractor.”

The event will be backed by farmer and television personality Adam Henson. Red Tractor Week launches the start of the largest on-pack promotion to date with promotional stickers on an extensive range of products including meat and poultry.

Farmers and shoppers are invited to join in the conversation on social media using the hashtag #GreatBritishFood2016. By doing so they will have the chance to win a Premier Cottages UK mini break worth £300.

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