New Richmond Shake & Bake packs launched

Kerry Foods’ Richmond sausage brand has launched a new convenient pack style. 

Available now, Richmond Shake & Bake 440g sausage casserole meal kits aim to enable consumers to create simple but delicious ‘one pot’ dinners, oven-baked in a bag, with a choice of two flavours and seasonings - Classic Sausage Casserole and Italian Tomato & Herb Sausage Casserole.

“There are 53m sausage casserole meal occasions in the UK so there is a large opportunity for Richmond to help grow the category by offering a convenient and exciting new format,” explained Sarah Davies, senior brand manager for Richmond. “These new casserole meal kits will allow families to enjoy delicious sausage casseroles cooked in three easy steps.

“Convenience is a top driver of consumption for evening meals, and this is a key pillar for growth for us and the category going into 2017,” added Davies.

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