Asda plucks competition at British Turkey Awards

Asda picked up the accolade of British Turkey Retailer of the Year at the annual British Turkey Awards once again. 

The judging panel praised the retailer for its “excellent range of options including some innovative cuts and the clear labelling on the packaging, which really ramps up the British provenance”. Judge Tina Betts, from the Healthy Food Guide magazine, said: “Asda really seem to be listening to what their customers want. There are some nice added value items such as sweet chilli burgers for the bbq season. The fixture is very well sign-posted in store too so well done to them.”

Winners of the 13 categories were announced from over 160 entries, ranging from festive stuffed turkey parcels to on-trend buttermilk coated turkey fillets and convenient bacon-wrapped turkey paupiettes, perfect for a dinner parties.

Asda also fared well in three other categories during the awards ceremony - the Best Christmas Traditional Product, in which fresh or frozen white turkeys are entered, was won by Asda Fresh Whole Turkey for having the “best appearance, tastiest leg meat and moist texture”.

For its “strong depth of flavour, stunning golden skin and ease of carving”, judges chose Asda Extra Special Free Range British Corn Fed Bronze Turkey in the Best Christmas Premium category. The retailer also took home the award for Best Ready-to-Eat with Asda Extra Special Butter Roast Turkey Breast.

The Best Christmas Convenience Product was awarded to Waitrose Christmas Turkey Breast Parcel with Pork, Gingerbread and Apricot Stuffing.

The judging panel comprised: Tina Betts, Healthy Food Guide; Lee Maycock, vice chairman Craft Guild of Chefs; Sheila Eggleston, food & drink editor of Cost Sector Catering; and Janet Joy, a member of the public who won her place on the panel though a competition on

Paul Kelly, chair of the British Turkey Federation, said: “I would like to extend my congratulations to all the retailers, manufacturers and farmers who won an award. Everyone in the industry knows we have to continually evolve and up our game to be the very best, and these results demonstrate just that. The retailers play a big part in supporting us so we thank them for that. A dedicated British Turkey Awards winner logo will be available for placing on packs and point of sale to show their consumers they really are buying the best of British.”

The evening also raised money for children’s medical charity Sparks, and Dravet Syndrome UK.

Student Chefs of the Year (sponsored by Aviagen):
Pam Leigh, Boston College; Sanah Masood, UCB; Danny Francomb, Hackney Community College

Best Innovation All Year Round (sponsored by Elanco):
Bernard Matthews Buttermilk Coated Turkey Fillets

Best Meal Solution (sponsored Hybrid Turkeys):
M&S Turkey Paupiettes

Best Foodservice Profit Sector (sponsored by Clarke Group Construction):
Grove Smith – Farmhouse Butter Basted Cooked Turkey Wing

Best Christmas Convenience (sponsored by Securcom):
Waitrose Christmas Turkey Breast Parcel with Pork, Gingerbread and Apricot Stuffing, Festive Apricot and Stem Ginger Glaze

Best Christmas Traditional (sponsored by Easichick):
Asda Fresh Whole Turkey

Best Christmas Premium (sponsored by Knights Construction):
Asda Extra Special Free Range Bronze Corn Fed Bronze Turkey

Best Foodservice Cost Sector (sponsored by Flogas):
Grove Smith English Rose Easy Carve Special Turkey

Best Innovation Christmas (sponsored by Arden Wood Shavings):
M&S Turkey parcel with orange and fig stuffing

Best Ready to Eat (sponsored by Calor):
Asda Extra Special Butter Roast Turkey Breast

Best Blogger Recipe in Association with Red Tractor (sponsored by ABN):
Easy Peasy Foodie – Turkey Tikka Masala Meatballs

Foodservice Operator of the Year (sponsored by Morspan)
Mitchells and Butler

Retailer of the Year (sponsored by Zoetis):

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