Butchers back promotional week

Butchers from all over the UK are backing the idea of National Butchers' Week, the promotion initiative being organised by MTJ from 10-16 March.

More than 20 butchers from as far afield as Scotland, Northern Ireland, Wales and all regions of England have volunteered to team up with their customers to act as spokespeople during the week, which seeks to promote the benefits to customers as well as local communities and the local economy of having a local butcher.

A number will be interviewed by newspapers, television and radio during the week. Some will be used as case studies to illustrate how the butcher-customer relationship works.

Meanwhile, a number of suppliers to the sector have thrown their weight into the campaign. Colfan HL from Viscofan, Weddel Swift, Harmony Farm, Lucas Ingredients, Dalziel, BPEX, Highgrove Foods, Verstegen Spices & Sauces are all sponsoring the event.

Vic Gibson, of Addiscombe in Croydon near London, will team up with his customer Paula Adams. Vic said "It looks like being a very good event. There's been nothing else quite like it before and we're looking forward to giving it our whole-hearted support."

Gaynor Richards, who with husband Patrick runs their shop in Albrighton near Wolverhampton, is teaming up with customer Steve Douglas. She said of the Week "I think it's absolutely excellent. It's just what we need. We work really hard at promoting ourselves, so it's nice that this Week will give us and all other butchers a helping hand with telling people about us."

Many of the volunteer businesses that will take part during the week have close links with their local Women's Institute, which is also supporting the initiative, as are the Guild of Q Butchers, the National Federation of Meat and Food Traders and the Scottish Federation of Meat Traders Association.

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