Q Guild website gets makeover to improve member experience

The Butchers Q Guild website – www.qguild.co.uk – has been given a complete makeover in an effort to better serve its 120 members. 

Each butcher member now has its own page on the website, containing information, contact details, a map, links to its own website and social media pages, along with space for a news story.

Butcher members also have a facility update their own pages as and when required, as well as upload relevant logos and images.

The updated website was designed by Prototype Creative in Rotherham, which also designs other Q Guild promotional material, including members’ magazine, The Guildsman.

Gordon Newlands, Q Guild manager, explained the new design. “Not only has it been transformed with a fresher look and feel, but the site has also been purpose-designed to be more responsive, so it fits to the screen size of the device that any of our members are using. The all-round user experience has also been improved to make information, recipes, and – most importantly, Q Guild butchers themselves – easier to find and interact with.”

Another new feature is a specific section open to The Q Guild Member Club only, packed with recipes for butchers to pass on to their customers, complemented by promotional assets such as images and videos, industry news and more.

“This will allow our members to produce Q Guild-branded promotional material quickly and easily,” added Newlands.

The Q Guild Product of the Month initiative also features prominently, as do Butcher of the Month features, which target the general public.

Mark Turnbull, Alnwick butcher and Q Guild national chairman, said this was a big step towards launching the Guild’s new digital platform later this year. “We’re continuing to move with the times. The new website is both invigorating and stimulating, and, together with our social media presence and regular activity, should do much to promote the Q Guild both near and far.

“This represents another step in bringing our much-anticipated new Q Guild digital platform into members’ shops. I believe it to be one of the most exciting initiatives in the history of the Q Guild, as its potential is so huge.

“It will be an industry first in the UK when it arrives later this year. The digital marketing platform will give member shops an arsenal of powerful electronic marketing and communication tools that will allow them to compete at the very highest level.”

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