New look and home for Food and Drink Federation

The Food and Drink Federation (FDF) has moved into its new headquarters and unveiled a new brand identity. 

It has moved from its home of over 20 years at Catherine Street in Covent Garden, London to Bloomsbury Way near Holborn.

The FDF’s new logo has been developed by design consultancy Ellipsis, following extensive consultations with staff and members to ensure the essence of the organisation was properly reflected.

The new identity sees FDF’s core colours move from red to blues and the line, “Passionate about food and drink” will also be incorporated. This was found to be the “DNA” of FDF and its members.

The new logo and palette are fully reflected in the design and décor of the new FDF offices.

The Scottish Food and Drink Federation will also be known as FDF Scotland and its new logo reflects this. They will use the same colour palette and their website will shortly change to fdfscotland.org.uk.

Ian Wright, FDF director general, said: “Today is an important milestone for FDF. We are moving into brand new, open-plan offices. They will be a fantastic place to work and will positively encourage collaborative working. We’re also launching our new visual identity. It’s modern and stylish and the key strapline, ‘Passionate about food and drink’ really captures the DNA of this organisation and its members.

“Since I became DG 18 months ago, FDF has been transforming itself to ensure we can fulfil our ambition to be the most effective business representative organisation. These two announcements are a substantial step towards that.”

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