Morrisons brings in New Year with cuts to meat prices

Supermarket chain Morrisons has announced a price cut on 800 items to help families eat ‘wholesome food’ this January. 

Meat and fish sector products announced as part of the price reduction are: Morrisons British turkey thigh mince (500g), which has been cut from £2.34 to £2; Morrisons British Beef Meatballs (12-pack), which has been reduced from £2 to £1.77; and Morrisons Cod Fish Fingers (15-pack), which are now being sold for £2, down from £2.11.

“Many customers are feeling the pinch after Christmas, so we are cutting prices, particularly on fresh food and everyday essentials,” said Andy Atkinson, Morrisons marketing and customer director.

“These price cuts will help families who are on a tighter budget and will continue to make Morrisons more competitive.”

The average price cut comes in at 19%. In addition to these reductions, Morrisons has simplified the price of 5,490 items so that they are priced in round pounds in an effort to make it easier for customers to calculate what is in their basket.

This follows on from a 12% price cut on the supermarket’s meat and poultry products in September last year.

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