Welsh meat industry welcomes new US Administration

With the US’s new commander-in-chief seated in the Oval Office, the Welsh red meat industry said that it is looking forward to working with President Trump to open up the market for lamb and beef exports. 

Hybu Cig Cymru – Meat Promotion Wales (HCC), estimates the market could be worth £20 million a year. The US borders for British lamb have been closed for several years, although work has been ongoing for over a decade into re-establishing trade.

In January 2014, HCC visited the US Department of Agriculture (USDA) with Welsh Minister for Natural Resources and Food Alun Davies to discuss the matter, as well as welcoming delegates from the USDA to Wales last year.

“The United States government held a consultation last year on bringing its rules on animal health in line with other countries, which is essential for red meat exports to resume,” said HCC’s market development manager Rhys Llywelyn.

“This was positive progress, and something we hope to see continue under the new US Administration.

“Recent market research has shown us that there is an excellent potential demand for high-quality PGI Welsh Lamb in the American market – particularly in retailers and foodservice clients on the east coast,” he added.

“There’s still some way to go, but HCC will continue to work with the whole of the red meat industry in Wales to be ready when the opportunity to export to the US arises.”

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