Innovation ‘key to success’ for National Butchers’ Week 2017

As we enter February, we’re now just over a month away from National Butchers’ Week and we want to make sure you know all you need to about the event. 

Three sponsors have so far pledged their support for National Butchers’ Week 2017, which will be running from 13-19 March. They are: Puréety Gourmet Flavours, AHDB Beef & Lamb and Scobie & Junor.

“It’s an important week because it drives awareness in the sector,” said Gareth Pearson, managing director of Puréety. “This is a sector that’s growing, with a lot of new blood coming into it, so events like these help bring the industry together – not just butchers, but other areas of the supply chain.”

For this year’s National Butchers’ Week, Meat Trades Journal is looking for the innovative products you believe sets your business apart from the competition. Whether it be a finished dish or added-value product, we want to see what you’re proud of. We’ll be sharing a selection of the best on social media, where we will run a competition to see which is voted top.

To send in an entry, email aidan.fortune@wrbm.com by the week ending Friday 10 March.

“AHDB is supporting National Butchers’ Week because it is a great opportunity to raise the profile of our butchers,” commented Mike Richardson, independent retail sector manager at AHDB Beef & Lamb.

“It helps to show the quality and range of products that can be found at the local butcher. I believe there is a massive opportunity for independent butchers now, as more and more shoppers take an interest in the quality and source of their meat products. I particularly like the focus on innovation for National Butchers’ Week this year. For me, innovation is key to success.”

As we get closer and closer to the biggest week in the industry, make sure you keep up to date with all the latest information by following us on Twitter and Facebook, and look out for point-of-sale kits in this month’s issue of Meat Trades Journal.

“Scobie & Junor are delighted to sponsor National Butchers’ Week,” said Jonathan Cannovan, web marketing manager for the company. “We are looking to further promote our brand to a UK audience who are interested in quality butcher supplies. The event provides butchers across the UK with the opportunity to become recognised as producing high-quality products and achieve press coverage, which helps to publicise the benefits that butchers bring to consumers.

“People are increasingly interested in knowing where their meat comes from. The advantage butchers have is they can often offer a better selection and quality, all with a personal service. A butcher can often tell you the farm the animal was raised on, what part of the animal that particular cut came from and how you can best cook it.

“National Butchers’ Week is a fantastic way to help spread the message to high street consumers on why they should value their local butcher.”

You can join in the conversation by using the hashtag #ButchersGiveYouIdeas

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