Organic meat sales at Tesco grow 13%

Sales of organic meat at retailer Tesco rose by 13% last year, helping it achieve the highest category growth in over a decade. 

Tesco’s overall organic sales for the year rose by 15% year-on-year. The UK’s total organic food market was worth £1.95 billion in 2015, according to the Soil Association. Poultry was one of the key drivers of the organic category, growing 13.1% year-on-year.

A new report into the organic market is due later this week, with sales expected to have increased again over the past 12 months.

Tina Moore, organic food spokeswoman, said: “Due to our long-term partnerships with suppliers and producers across the UK, we’ve been able to improve the quality, range, availability and price of our organic products for customers.

“We are seeing that shoppers are increasingly looking to buy organic food, but it needs to be affordable and consistently high quality all year round for it to be considered a viable option.

“The popularity of organic food began with fruit and vegetables, but we are now seeing customers exploring areas such as grocery, fish and dairy, so you can now use organic produce for the whole meal.”

The retailer recently joined forces with the Organic Trade Board to help customers learn more about relevant products in-store. The Organic Unboxed project saw 7.5m Tesco online customers receive a free ingredients box with a recipe card and information on how to cook an organic meal.

Through a share of £9m EU funding, the Organic Trade Board, working with Tesco, will be looking to grow sales in the category.

Adrian Blackshaw, chair of the Organic Trade Board said: “Traditionally the two main challenges for customers buying organic are the price and the availability. Over the last decade we have seen this improve across the industry and now the organic market is in a clear growth phase in the UK. But there is much more we can do – there’s a huge opportunity for Tesco to attract new organic consumers and, in doing so, add value to their business.”

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