Tesco introduces new fresh pet food range

Tesco has rolled out a full range of high-quality fresh pet food as demand for posh food treats for cats and dogs grows.  

The Freshpet range was initially trialled in a handful of stores last summer and, following its popularity, the range is being rolled out to 300 stores.

There are 10 products in the Freshpet range at Tesco, which include Chicken, Vegetable and Brown Rice Dog Food; Chicken Spinach and Potato Dog Food; and Chicken, Beef and Vegetable Cat Food. Prices range between £3 and £13.50, depending on size of pack.

Tesco pet food buyer Paul Jones said: “We are seeing a real shift with customers looking for similar high-quality food credentials for their pets, as they have for themselves.

“Our Freshpet food range is about offering customers a high-quality alternative to everyday pet food.”

During the festive season Tesco saw a 100% rise in demand for luxury festive meals and foodie treats for cats and dogs, such as pigs in blankets, three-bird roasts and mince pies.

Tesco has also seen the demand for high-quality dog and cat food from natural and organic pet food suppliers soar by more than 20%, with two million products sold.

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