JJ Foodservice celebrates National Poultry Day

Wholesaler JJ Food Service will be launching discounts on fresh chicken products, offering free point-of-sale (POS) and sharing educational videos to celebrate National Poultry Day on 19 March 2017. 

Terry Larkin, general manager of JJ Food Service, said: “Our fresh, air-chilled chicken breast starts from just £9.99 for around 11x215g fillets – that’s just 86p per fillet. We’re getting increased interest from households catering for large families, particularly for our smaller 2.5kg pack size.”

According to Larkin, chicken will continue to be a popular item on restaurant menus as consumers look for lower cost options. “We are negotiating the best prices for all our customers as products like fish continue to increase in price. We are recommending the introduction of chicken dishes alongside more expensive fish options, to improve choice for diners.”

To support the promotion of poultry options, the company has produced new A3 posters for takeaways that are available free-of-charge to customers. There will be support online, with YouTube videos produced to promote the use of JJ’s new packing range for chicken, while additional videos have been produced to provide information on JJ’s fresh poultry products, including Nine Ways to Cut Chicken.

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