On-the-go offering from Fire & Smoke

Kerry Foods is aiming to tap into the growing food-to-go market with the launch of a 50g format for its Fire & Smoke Chicken Chunks – in Fire Grilled and Sweet Heat versions. 

The new 50g format (rrp £1.25) will join the existing line up of 60g pots, which include Smokin’ BBQ, Fire Grilled and Sweet Heat.

Lauren Innes, Fire & Smoke brand manager at Kerry Foods, said:

“Following the popularity of the Fire & Smoke Chicken Chunks 60g range, we wanted to offer retailers a format that would be suitable as an inclusion in meal deals. The new 50g format helps to offer another way to tap into the growing ‘Food to Go’ market through a tasty and protein-rich solution. The Chicken Chunks are the perfect pick-me-up for busy, active people looking for a satisfying, yet balanced snacking option.

“The increased shopper focus on health and wellbeing has led to a demand for protein-rich solutions across multiple occasions from breakfast to on-the-go snacking, providing a huge opportunity for retailers to tap into.”

According to Kerry Foods, the new format is aimed at millennials “looking for bold tastes and mouthwatering flavours”.

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