Scottish butcher capitalises on sausage health craze

Malcolm Allan, Scotland’s Family Butcher, is the latest to make the most out of the health trend by introducing two low-fat sausage products. 

In conjunction with Scottish Slimmers, the low-fat sausages come in pork and steak varieties, at 62 kcal and 59 kcal respectively. Both have been independently verified by a UKAS-accredited lab.

Under the Scottish Slimmers Weight Loss Plan, the pork sausages are 2.5 checks and the steak sausages are 2 checks.

According to Malcolm Allan, the sausages are produced using a healthy new recipe in an artisan butcher style. The Scottish butcher already has a range of low-fat products that are marketed with approval from Scottish Slimmers, including a low-fat steak lorne, slimmer burger and extra lean steak mince.

“Scottish Slimmers members have been crying out for a healthier, low-fat sausage recipe following the success of the low-fat steak lorne, and due to such high demand and gaps in the current market we were more than happy to team up with our trusted food partner and fellow Scottish brand Malcolm Allan in helping make this a reality,” commented Sandy Fleming, business development manager for Scottish Slimmers.

Classes at the weight loss programme sampled the products, reportedly to positive reviews.

Managing director at the family butcher, Gordon Allan, added: “We are very conscious of the need for the Scottish diet to improve and Malcolm Allan, as a responsible food producer, is responding to the Scottish government’s priority for food providers to offer healthier alternatives. We are delighted to have worked with our multiple partners to make these products available to the Scottish public.”

The low fat pork link sausages and low fat steak link sausages will be available in selected Asda stores from 8 April 2017, and selected Sainsbury’s stores from 5 April 2017.

At the beginning of 2017, retailer Marks & Spencer launched its own brand low-calorie pork sausage, while MOR sausages introduced a flexitarian sausage option to Tesco, emphasising the demand for healthier alternatives.

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