Great British Beef Week pulls in support from Haldon Ladies’ Tug of War team

Great British Beef Week (GBBW) has this year attracted the attention of one of the nation’s top female Tug of War teams. 

Running from 23 April to 1 May, the week is designed to offer a platform for the industry to demonstrate the versatility of Great British beef, and to encourage customers to support Britain’s farmers.

Now in its seventh year, the week is organised by Ladies in Beef. The organisation is made up of more than 150 female beef farmers, in conjunction with farming welfare charity the Royal Agricultural Benevolent Institution (RABI), and this year is receiving the pulling power of Haldon Ladies’ Tug of War team.

The team is made up of female farmers from Devon, all of whom are involved in Ladies in Beef and who compete across the UK. Last year, they rose to fame after representing England in the 2016 Tug of War World Championships. Part of their success, they say, is attributed to the nutrition they receive from healthy eating. Naturally, beef plays a big role in this.

“I think the week is a great way for those involved in British agriculture to shout about our great British-produced beef and really celebrate the nutritional benefits red meat can play as part of a healthy, balanced diet,” said team member Georgina Davie, who is also leading the social media campaign for GBBW.

“GBBW champions Red Tractor-assured suppliers, so consumers can rely on quality and easily trace where their food is from – from farm-to-fork,” she added. “GBBW is a great opportunity for farmers to promote and raise awareness of the quality and versatility of great British beef.”

A number of recipes have been developed to help promote the week, supported by social media videos and other resources to help people join in and celebrate Great British beef.

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