British pork targets US market

Quality cuts of British pork will be displayed at the National Restaurant Association Show in Chicago later this month. 

Taking place at McCormick Place between 20-23 May, the Agriculture & Horticulture Development Board (AHDB) is hoping to further develop the “profitable niche” that it has carved for itself in the US market.

According to the levy board, the UK exported 8,177 tonnes of pork, worth £23 million, to the US last year. This is an increase of 30% compared to 2015. More than 67,000 delegates are expected to attend the annual foodservice trade show.

A range of pork products, produced from animals with a high-welfare upbringing, will be presented by AHDB, with attendees having the opportunity to sample the meat. Professional chef Jill Houk will provide cooking demonstrations.

“Over the last couple of years, we have been able to carve a profitable niche in the US pork market by proposing differentiated added-value products with a great story,” commented Susana Morris, AHDB export manager.

“We have been particularly successful with some restaurant chains. Hence, we believe that our presence at the National Restaurant Association Show will reinforce our position as a dependable producer of high-welfare outdoor-bred pork with a high level of production control.

“To emphasise the message of a ‘different kind of pork’, we will be presenting innovative cuts, prepared for tastings in original ways.”

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