Puddledub expands with new butcher’s shop

A Fife farm is set to open its first standalone butcher’s shop under the Puddledub brand next month, following a successful pop up. 

Clentrie Farm opened the Puddledub pop-up store in Kirkcaldy in April, but the company will now open a permanent site on the high street in July - the first on the street. The company also operates a Puddledub concession at a Dobbies garden centre and stalls at farmer’s markets across Scotland.

“Opening the pop-up at Easter was a fantastic way to see if there was enough demand locally to bring a butcher’s shop back to Kirkcaldy High Street,” said owner and co-founder Tom Mitchell (pictured). “It really exceeded our expectations, which as a local farming business selling our products directly, is a massive boost.

“Puddledub initially grew through farmers’ markets and the movement by consumers towards local provenance. Opening this shop allows our customers the convenience of a high street shop but with assured product provenance and traditional methods of preparation.”

The new butchery business will offer consumers a range of products from the family farm in nearby Auchtertool, including sausages, bacon, grass-fed beef, free-range lamb and chicken, artisan ham, charcuterie and cooked meats and pies in addition to Scottish veal, local game, venison and even water buffalo. The farm prides itself on its high-level of pig husbandry and animal welfare.

“We have farmed within a few miles of Kirkcaldy for more than 100 years,” added Mitchell. “In that time, the town’s fortunes have chopped and changed in many ways. We are passionate about Fife, provenance and working with those in our community, so this shop is a very interesting venture and we look forward to spending time in Kirkcaldy.”

Although this is the first standalone store for the business, Puddledub can be found at farmers’ markets in Fife, Edinburgh, Angus, Glasgow and Stirling as well as its butchery counter at the Dunfermline branch of Dobbies, and is stocked in selected Scottish retailers. The new Fife-store will create two additional jobs to the firm’s 19-strong workforce.

“This can only be good for the town, for the businesses involved and for the end customer,” commented Bill Harvey, manager at Kirkcaldy 4 All, the town’s Business Improvement District.

“If we can demonstrate that Kirkcaldy’s High Street is a viable destination for such an established, well respected and much loved brand as Puddledub, we can look to attract more to try the town. If that leads to longer term and larger opportunities, that is a real plus.”

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