Pork Farms launch new TV ad campaign for 2017

Pork Farms has launched a new heavyweight TV advertising campaign. 

This follows the success of last year, when the brand advertised on TV for the first time in over 10 years.

The 30- and 10-second adverts will run throughout July on Channel 4 and ITV during programmes including Emmerdale, The Handmaid’s Tale and Ackley Bridge.

The campaign puts the emphasis on the great British outdoors following filming at locations across Snowdonia and Anglesey.

The ad is part of a strategic above-the-line campaign, which is also underpinned by digital activity, on-pack promotions and PR.

Michael Holton, brand marketing manager at Pork Farms, said: “The ad campaign is part of our huge drive to support our in-store promotional campaign, where we are giving away an estimated £10m of prizes including a £45,000 motorhome. With this extra advertising support we should create a major buzz during a key trading period in the category and we look forward to seeing the results and impact this has for retailers.

“Taking Pork Farms back to the small screen was a bold move, but one that paid dividends for the brand last year and to be back for a second consecutive year in conjunction with the on-pack promotion highlights our standing in the sector as producers of the nation’s favourite pork pie.”

The 30-second family holiday-themed advert also finishes by highlighting the ‘Great Summer Giveaway’ competition where prizes are on offer with every promotional pack purchased.

Prizes include everything from the motorhome to free holidays or money off a Haven holiday. More details can be found at www.winwithporkfarms.co.uk.

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