Yorkshire Dales Meat Company revamps retail range

The Yorkshire Dales Meat Company has relaunched its retail range of Burgers and Steaks with a new brand and packaging look. 

These new-look packs are launching into Asda and The Co-operative stores from this week.

The company’s new-look branding has been designed to retain the Yorkshire Dales Meat Company's traditional brand heritage but with a contemporary twist, with bright brand blocking to help the brand’s shelf standout and appeal to shoppers and drive sales.

“We feel that our new branding and pack design now reflects the quality and provenance of our range of burgers and steaks, and will help drive brand awareness and is part of our brand strategy for growth,” said James Knox, Yorkshire Dales Meat Company managing director.

The company has also added to its sales force to help grow its nationwide presence.

“In addition, we recognised the need to further boost our sales team if we were to drive brand awareness outside of our Dales heartland. So, to support this, we have recently employed a new sales manager who will be responsible for growing our north east sales base.”

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