A focus on provenance is helping butchers get a bigger slice of pork sales

Something strange is going on in the pork market, and it’s not a second year-on-year decline in value. After the latest round of retail price cuts, grocery inflation is up and retailers are passing the price on to customers with households paying more for food than last year. Seven in 10 of those households still buy a pack of bacon, sausages or, increasingly, mince, but household penetration is down 2%, according to Kantar Worldpanel data (52 w/e 21 May 2017). 

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