Scottish pork takes centre stage at Aldi

Customers at Aldi’s Inverurie store in Scotland were encouraged to embrace local pork last week.

As part of Quality Meat Scotland’s (QMS) ‘Do More with Pork’ campaign, customers were provided with samples of Specially Selected Pork.

“We are extremely proud of the Specially Selected Pork we produce in Scotland, which is produced from pigs reared to very high standards of animal husbandry and welfare, approved by the Scottish SPCA [Scotland’s Animal Welfare Charity],” explained Russell Rennie, a pig farmer who joined QMS for the marketing stint. Rennie, of Mains of Tillyangus in Clatt, farms 120 sows.

“By giving shoppers a taste of this fantastic product, we hope to remind those who don’t regularly buy pork how budget-friendly and versatile it is – perfect for a quick, tasty meal. These events are also the perfect opportunity to encourage a new generation to give Specially Selected Pork a try.”

The ‘Do More with Pork’ campaign began at the end of June and is running for eight weeks. Its aim is to reach 1.5 million consumers, by engaging with them through a range of activities, including providing recipes designed for mid-week meals and barbecue occasions.

“Specially Selected Pork is a fantastic product, combining quality, versatility and value for money,” said Graeme Sharp, marketing executive with QMS.

“This campaign shows there is real potential for lots more of us to be making the most of this easy-to-cook product, which is bursting with flavour and is such a great ingredient for a whole range of quick, tasty dishes. Aldi has shown tremendous support for our campaign by hosting sampling of selected dishes in-store.”

Graham Nicolson, group buying director at Aldi, commented that the discounter prided itself on sourcing high-quality pork. “At Aldi, we source the best Scottish meat to make sure our customers can buy quality, locally sourced products year-round,” he said.

“The Specially Selected Pork approved by the Scottish SPCA is incredibly versatile and we’re delighted to support this summer campaign to help bring this delicious product to the forefront of shoppers’ minds.

“It is also very satisfying for us to be able to sell Scottish pork from sustainable and responsible suppliers accredited by QMS.”

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