Red Tractor Week celebrates trusted food

Consumers are being encouraged to support quality farming and reliable practices by getting behind Red Tractor Week 2017. 

This year’s campaign, running from 11-17 September 2017, will be supported by BBC Countryfile presenter and Red Tractor farmer Adam Henson (pictured). The event has been designed to encourage consumers to cook their own recipes using Red Tractor quality assured products and share them online by using the hashtag, #TrusttheTractor.

In an effort to engage with customers, the assurance scheme is creating an online recipe book including people’s favourite meals using Red Tractor products. Each day will focus on a different British ingredient, including poultry, pork, beef and lamb. There will be a daily competition, with stories and videos being shared informing the consumer of how their food is delivered to them.

“What a fabulous week to get out cooking and supporting our wonderful British Red Tractor farmers,” said Henson. “As a Red Tractor farmer myself, this is one of my favourite times of year, when the harvest is safely gathered and we can really enjoy the fruits of our labour with so much great food in season.”

The Red Tractor scheme is the largest of its kind in the UK and covers animal welfare, food safety, traceability and environmental protection.

All stages of the process are regularly checked by independent experts, with all major UK supermarkets using the programme’s standards as a basis for UK sourced food.

Red Tractor products are indicated by a symbol of a red tractor on the packaging.

 The schedule is:
•    Monday 11th – Poultry (chicken, duck, turkey)
•    Tuesday 12th  – Dairy (milk, cheese, butter)
•    Wednesday 13th - Pork
•    Thursday 14th – Fruit
•    Friday 15th – Beef & Lamb
•    Saturday 16th – Vegetables (including sugar and potatoes)
•    Sunday 17th - Crops (incl. wheat, barley and oats)

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