British meat industry impresses Canadian importers

A delegation of Canadian beef importers were impressed by the “high standards” of British meat plants in a recent study tour. 

In an effort to increase the presence of British beef and lamb on the Canadian market, the visitors were given a tour of four major beef processing plants and one lamb processing plant, a beef farm featuring British native breeds and a selection of stores and supermarkets.

Jean-Pierre Garnier, head of livestock export trade development at the Agriculture & Horticulture Development Board (AHDB), which organised the trip alongside the Department of International Trade, said: “Our Canadian guests were happily surprised by the high standards in British meat plants and the beef processing technology applied here.

“This important visit is a major step towards increasing our presence on the Canadian market with the Canada-Europe Comprehensive Trade Agreement soon in operation, which will eliminate quotas and tariffs for EU beef.

“Canada is of course a major beef producer and exporter,” added Garnier. “However, they are interested in some specific cuts and offal and we are already selling good volumes to Ontario and Quebec. In addition, we are progressing with some lamb marketing projects in the two Canadian provinces. Canada imports more than half the lamb consumed there.

“In short, this successful visit bodes well for the development of British beef and lamb on the Canadian market.”  

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