Retailers' focus on lamb origins comes when prices and retail sales are declining

After two years of significant lamb campaigns by AHDB Beef & Lamb, the category is fending for itself and, while retail sales are down year-on-year, supermarkets celebrating the best of British are aiding domestic suppliers.

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.

Subscribe

Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Register

Register today to receive FREE email newsletter. A subscription will however be required to view restricted content.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

Spotlight

Most read

Social

For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?