Simon Howie rebrand emphasises heritage

Simon Howie, the Scottish Butcher, has revealed a new image for its products, reflecting the Scottish heritage of the brand. 

The packaging now features illustrations communicating the brand’s roots, designed to help consumers engage with the brand and its story. The Simon Howie logo is also more prominent, with the initials in the product descriptor being used to help shoppers distinguish between variants on-shelf.

“Our new branding reflects the quality of our products and the high standards we work to achieve while also reaffirming our brand heritage,” said Simon Howie. “By communicating that we offer a quality product and are a quality brand, we hope to build consumer loyalty and confirm in the consumers’ minds that we are the right purchase for a wide variety of meal solutions.

“This is an exciting period for myself and the team and we’re looking forward to seeing the new packaging and products on-shelf.”

The rebrand will be supported by social media activity and PR campaigns, including three short films focusing on the brand.

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