Asda crowned poultry retailer of the year

Asda claimed the crown at the British Poultry Awards 2017, winning the coveted title of British Poultry Retailer of the Year. 

The announcement was made last night at the British Poultry Awards 2017 in front of more than 200 industry VIPs, including retail buyers, manufacturers and farmers.

The event, which took place at the Sheraton Grand Park Lane hotel, saw awards handed to winners of 11 industry categories, ranging from Best Fresh Duck Product to Foodservice Operator of the Year.

The British Poultry Awards has replaced the highly successful British Turkey Awards, which ran for more than two decades.

“Our new awards attracted a huge number of high-spec products from across the industry from small independent producers to the big players,” said Richard Griffiths, chief executive, British Poultry Council. “A huge thanks to all those who entered and congratulations to all winners. It was a very successful evening and great to see all the poultry industry come together for the first time for an awards event.”

Hundreds of products were shortlisted, but only a select few made the finalist shortlist.

Asda now has the opportunity to carry the award endorsement on its entire range of everyday fresh poultry cuts for 12 months. All winners will benefit from a dedicated logo to use on their advertising and point-of-sale marketing.

In addition to winning Retailer of the Year, Asda took home the prize for Best Fresh Turkey Product with its Butcher’s Selection Turkey Burgers with Chilli. The supermarket chain was highly praised for its enthusiasm for the event and for having a large selection of British poultry products and oven-ready dishes.

Duck specialist Gressingham took home two prizes. It won Best Seasonal Christmas Product with its Easy Carve Duck with Pork, Oranges and Apricot, and also secured Best Fresh Duck Product with its Duck Breast with Cherry and Hoisin Sauce.

Judges included Lee Maycock, national chairman of the Craft Guild of Chefs; Jake Davies, editor for Poultry World and Farmers Weekly magazines; Lucy Jessop, acting cookery director at Good Housekeeping magazine; Sheila Eggleston, food and drink editor at Cost Sector Catering; and consumer Lisa Maps who won an online competition to earn her place on the panel.

Winners in full

• British Poultry Retailer of the Year: Asda
• Student Chef of the Year: Danny Francomb, Hackney College for his Asian Style Turkey Picnic

• Best Blogger Poultry Recipe: Cauliflower Bulgur Wheat Casserole with Honey Chicken and Peaches – Monika Dabrowski,

• Best Ready to Eat: Aldi British Fajita Pulled Chicken

• Best Fresh Turkey Product: Asda Butcher’s Selection Turkey Burgers with Chilli

• Best Fresh Speciality Poultry Product: Lidl Fen Farm Norfolk Hand Plucked and Game Hung Free Range Bronze Turkey

• Best Fresh Duck Product: Gressingham Duck Breast with Cherry and Hoisin Sauce

• Best Fresh Chicken Product: Morrisons Green Thai Style Diced Chicken Breast

• Best Fresh Seasonal Product – Summer Eating: M&S Mango and Coconut Chicken Flatties

• Best Fresh Whole Turkey – Christmas: Copas Free Range Organic Bronze Game Hung Turkey; Highly commended: Costco Standard White Turkey

• Best Seasonal Product – Christmas: Gressingham Easy Carve Duck with Pork, Oranges and Apricot

• Best Foodservice Poultry Product: The UK Foodhall Cooked Chicken Breast Fillet

• Foodservice Operator of the Year: Mitchells & Butlers

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