Bells adapts to meet customer demands

Scottish pie brand Bells has launched a new Bakes range. The portfolio expansion follows on from consumer demand looking for Bells’ products in a baked format.

It forms part of the firm’s brand investment strategy, while also giving busy shoppers a convenience option.

The Bakes range is available in Scottish supermarkets this month and comes in steak and chicken varieties, wrapped in Bells’ special puff pastry.

“Our new Bakes are perfect for those customers with busy lifestyles who are looking to enjoy good-quality, affordable and convenient food,” said Gordon Smith, sales and marketing director at Bells Food Group.

“The range draws on three generations of expertise of the Bells family, delivering the quality that our customers expect. We have very loyal customers who enjoy and trust and great taste of Bells. The new Bakes range is set to be a real hit.”

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