Loose Woman champions Scotch Lamb

Andrea McLean is throwing her support behind Scotch Lamb
  (Photo: Quality Meat Scotland )

The host of ITV’s Loose Women has thrown her support behind Scotch Lamb PGI. 

Andrea McLean, who is originally from Glasgow, has backed Quality Meat Scotland’s (QMS) Wham Bam Lamb Campaign, championing its nutritional and healthy properties.

“Juggling appearances on Loose Women and the hectic social lives of two kids means, as a family, we can’t always dedicate the time we’d like to creating laborious meals in the kitchen, so it’s great to have a go-to ingredient which is quick and easy to cook,” she explained.

“Scotch Lamb is perfect for ensuring we can rustle up great, versatile mid-week meals and, as it’s packed with protein, iron and vitamins, it keeps our family’s diet balanced and my mind at ease.”

To show her support for the PGI product, the television host visited a flock near Galashiels where she spent time with Graham and Kathleen Lofthouse at Bankhouse Farm, current Scottish Sheep Farm of the Year. During her visit, she learnt about sheep production in Scotland, quality assurance, traceability and animal welfare standards.

Subsequent to this, McLean joined a group of Scottish bloggers for a session in Edinburgh where she cooked some of her favourite Scotch Lamb dishes.

“Andrea is a great ambassador for healthy eating and, as she’s already a fan of Scotch Lamb, it has been fantastic to be able to give her a better understanding of the commitment involved in the production, from farm to fork,” said Carol McLaren, QMS head of communications.

“Scottish farmers are justifiably proud of the Scotch Lamb they produce and QMS is working hard with the industry to communicate just how quick and easy lamb is to cook. Andrea did a great job of helping us to share that message with the influential foodie mums who took part in the cooking session with her.”

QMS has claimed that its ongoing Wham Bam Lamb campaign has helped influence shoppers ideas of Scottish lamb, with research from IGD indicating that 70% of shoppers identify Scotch Lamb PGI as a product that is produced to a higher standard. Sixty per cent, meanwhile, said that it was the best lamb available.

After last year’s campaign, Scottish origin sales within the country increased by 10.5% in value and commanded a retail price premium of 11%.

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