Simon Howie caters to millennial audience

The healthy range is tapping into the needs of the modern consumer
  (Photo: Simon Howie Butchers  )

Meeting younger consumers’ demands, Simon Howie Butchers has introduced a range of healthy options.

This week, the Scottish butcher’s has launched low-fat, gluten-free and reduced-salt sausage varieties to the market, alongside two high-protein sausages. The new range has been designed to meet the needs of young and modern health-conscious consumers.

“People care about that they eat – and rightly so. Our new range of sausages are less than 2% fat per sausage and, as they have reduced salt too, they are great for adults and children alike,” said the company.

Furthermore, Simon Howie has expanded its ‘Wee’ range, to encourage shoppers to experiment more with their cooking.

The Wee Haggis, Wee White Pudding and Wee Veggie are all available this week in a 200g chub format. While the new products have been launched in Scottish Tesco and Morrisons stores, the Wee Black Pudding is listed nationally in both Tesco and Sainsbury’s.

“The Wee Black Pudding is a much-loved product due to its versatility and fridge-friendly shelf life,” commented Simon Howie. “We are delighted to launch our haggis and white pudding in the same format and inspire our customers to experiment more with these traditional staples.”

The new range consists of:

Low-fat Chicken sausage available from Tesco, Sainsbury's and Asda RRP: £2.80
Low-fat Piri Chicken available from Tesco and Morrisons RRP: £2.80
Low-fat Steak available from Morrisons RRP: £2.50
Low-fat pork available from Sainsburys RRP: £2.50
Wee Haggis available from Tesco and Morrisons RRP: £1.50
Wee White Pudding available from Morrisons RRP: £1.50
Wee Veggie available from Tesco RRP: £1.50

The latest innovations follow on from the launch of its gluten-free 454g haggis in January, which beat sales forecasts. Earlier this month, Simon Howie filed reports on Companies House reflecting a 5% year-on-year increase in turnover, and a 1% increase in operating profit for the year 31 December 2016.

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