Digital agency brings Richmond Sausages to life

Impero is boosting Richmond's digital and online presence
  (Photo: Richmond )

Impero has been employed by Richmond Sausages to deliver a refreshed digital strategy in an effort to rejuvenate the brand online. 

Having won the contract after beating tough competition, the London-based digital and social agency will work to develop an online presence for the brand in conjunction with its new ‘The Nation’s Favourite’ TV advertisement, created by Saatchi & Saatchi.

“As household names go, they don’t come much bigger than Richmond,” said Impero creative director Michael Scantlebury.

“With big ambitions and expectations following the roll-out of the new packaging and messaging, we are excited to be bringing the brand to life online, all the way from strategy to execution. The newly designed website is an excellent start to the upcoming work.”

Impero has already launched Richmond’s new website, and will continue to support ‘The Nation’s Favourite’ campaign and message at a digital level, tying activity in with its new packaging and overall repositioning of the product.

“We are delighted to appoint Impero as our lead digital agency for Richmond,” commented Julie-Ann Twomey, senior brand manager at Kerry Foods, Richmond’s parent company.

“It’s an extremely exciting time for the brand; we have just launched new packaging and ATL [above the line] communications and Impero have developed a really strong digital strategy that we are looking forward to executing in the forthcoming months.”

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