Search for Ultimate Scotch Lamb Butcher commences

The hunt is on for the Ultimate Scotch Lamb Butcher. 

The award, which has launched for the first time by Quality Meat Scotland (QMS), recognises Scottish butchers’ abilities and commitment to Scotch Lamb PGI.

Members of the Scotch Lamb Butchers Club are being encouraged to enter their best Lamb products. Marinated products, burgers and sausages, ready-to-eat meals, pies and bakery items, and ready meals are all welcome to the competition.

Aside from the Ultimate Scotch Lamb Butcher title, awards will be given for the most innovative Scotch Lamb product and most consumer-friendly Scotch Lamb product.

“The Scotch Lamb Butcher of the Year award offers an excellent opportunity to celebrate the innovation, enthusiasm and commitment of those retailing Scotch Lamb PGI products which are a cut above the rest,” said Graeme Sharp, marketing executive for QMS.

“This new award will be judged primarily on taste – something that Scotch Lamb PGI is renowned for, while being underpinned by high levels of traceability, assurance and welfare standards.”

Industry representatives from organisations including The Federation of Chefs Scotland and Queen Margaret University’s Gastronomy course will judge products where qualities such as convenience and cooking time will be assessed.

The inaugural competition will mark the conclusion of a 10-week marketing campaign, ‘Wham Bam Lamb’, which has been created to reach almost four million consumers by showcasing the high standards of Scotch Lamb PGI.

“Butchers are keen to ensure their customers continue to shop with them by offering a fantastic range of top-quality products, including Scotch Lamb,” continued Sharp. “The awards themselves send out a very positive message about the combination of knowledge, traditional skills and innovation offered by our butchers. I would encourage our talented butchers to enter for some well-deserved recognition.”

Judging will take place on 25 October at Edinburgh College, while the subsequent winners will be announced at the Scottish Chefs (Federation) annual conference in November.

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