Snaffling Pig cracks retail market

Premium pork crackling firm Snaffling Pig has expanded its audience reach by launching in 803 Tesco stores nationwide.

As of 3 October, the Low & Slow BBQ and Ham & Colman’s Mustard from the range of double-cooked pork crackling, accompanied by the Great Taste Award-winning Perfectly Salted Pork Scratchings are available in the retailer in 50g foil bags.

Three friends first launched the firm in 2014 after identifying a gap in the market to premiumise pork crackling. Since getting off the ground, Snaffling Pig has found success in a short period. Last year it appeared on the BBC programme Dragon’s Den, where it secured an investment from Moonpig founder Nick Jenkins.

“Having been in touch with Snaffling Pig over the last year, we are delighted to now roll them out across our stores,” said Pal Natt, buying manager – crisps and snacks multipacks at Tesco. “They’ve got a great story and products we’re sure our customers will love.”

To coincide with the Tesco listing, Snaffling Pig has introduced a brand refresh. The new image features a new logo and contemporary, bright on-pack design across its products, including its pork crackling gifting jars, foil bags and advent calendar.

“This listing marks an important step for our business,” commented Andrew Allen, co-founder and marketing director at Snaffling Pig.

“Tesco is such a giant of the snack market, meaning many more opportunities for our customers to enjoy a snaffle, and some validation of the porky vision we had three years ago. When you couple this with the launch of a new, award-winning product and the roll-out of our new packaging look and feel, it’s safe to say we’re hugely excited by the months ahead at SP HQ.”

The bags are available in Tesco for £0.95. In addition to its Tesco deal, Snaffling Pig has recently gained listings with John Lewis, Debenhams and Harvey Nichols, with further brand developments planned for 2018.

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