European importers recognised for commitment to Scotch meat

Belgian (above) and German exporters (middle) were rewarded for their loyalty
  (Photo: QMS )

Two European importers have been rewarded for their commitment and support for Scotch Beef PGI and Scotch Lamb PGI. 

Rauch, based in Germany, and Belgium-based DLVH were presented with awards from Quality Meat Scotland (QMS) at a ceremony in Anuga, Germany, earlier this week.

QMS has had a strong presence at the trade show this year, with 10 Scottish red meat exporters – making up over 85% of all beef and lamb exported from Scotland – meeting with already existing and potential new buyers.

Rauch – a wholesaler that supplies more than 6,000 premium retail outlets and the foodservice industry - has partnered with McIntosh Donald, part of the 2 Sisters Food Group in Portlethen, Scotland, to import Scotch Beef PGI and Scotch Lamb PGI.

“In recent years, we have launched a new product called Scotland Hills, using Scotch Beef PGI, and have also taken chefs from Germany to Scotland to build their understanding of what sets Scotch Beef and Scotch Lamb apart in terms of the methods of production and the exceptional countryside in which the animals are reared,” said Inge Rauch, chief executive of Rauch.

DLVH in Belgium was also recognised for its loyalty towards Scottish red meat. Importing from Highland Meats, now part of Dunbia, DLVH imports Scotch Beef PGI for sale direct to consumers and to premium catering trade customers.

The Belgian firm has been supplying from Highland Meats since 2005 and specialises in dry-ageing beef. Luc De Laet of DLVH is also a consultant specialist in the area.

“The quality image of Scotch Beef and its exceptional taste and tenderness are highly valued by our customers,” he explained.

“Our company has worked hard to grow a reputation for providing top-quality fresh foods and our customers are impressed with the fact that Scotch Beef is produced in wide open spaces with plentiful green pastures.”

Jim McLaren, chairman of QMS, congratulated the two businesses for their “determination to deliver quality produce for discerning consumers and catering customers”.

“Scotland’s extensive areas of grassland are ideal for producing top-quality beef and lamb and it is heartening to see the recognition of the Scottish red meat industry’s very positive quality, welfare and environmental message.”

McIntosh Donald sales manager Sandy Boyes commented that Germany has long been a target market for the Scottish firm and this award would help it make further inroads.

“Rauch’s achievements in the passionate hands of Dirk Bussmann and his team to develop their own branded Scotch Beef and Lamb has been done with a great knowledge, acquired during many visits to producers in Scotland,” said Boyes.

“The owners and the team at Rauch have therefore developed a huge understanding and appreciation for the high quality delivered from Scotland. We aim to work in close partnership going forward to increase the success story of this fine branded Scotch offering.”

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