Men’s Health to launch sous vide range

Magazine Men’s Health is set to launch a range of sous vide meat dishes into the UK this month.

The new Men’s Health Kitchen range will launch with three dishes - Chicken Tikka Fillets, Piri-Piri Chicken Breast and Cajun Pulled Pork - with more recipes to follow.  Each dish provides a high source of protein and includes a variety of ingredients with specific health benefits such as chilli, ginger, turmeric and cumin.

The range will be sold exclusively in Iceland from 9 October for a three-month period and will then roll out to Morrisons in January 2018. It will be supported online and through the pages of Men’s Health magazine.

Men’s Health’s brand licensing consultancy Golden Goose has appointed industry experts M&M Walshe, a fourth generation family run business, and the largest sous vide specialist in Europe.

Alun Williams, managing director at Hearst-Rodale and Health & Fitness, said: “We are particularly proud of our range of slow-cooked meat dishes.  The magazine’s nutrition experts have worked closely with M&M Walshe and the result is a range of very convenient, yet very healthy dishes which are ready to eat in less than half an hour.”

Paul Walshe, M&M Walshe’s managing director, said: “This has been a great working partnership and we are looking forward to building the range in the UK and also taking it to Germany where we have strong retail relationships and are already working with the German magazine team.”

Antonia Habdank, account director at Golden Goose, added: “The launch of the slow-cooked meat range comes immediately on the back of the launch of Men’s Health sausages into Asda and it is now clear that the Men’s Health brand has a place in the shopping basket of consumers who want a delicious tasting meat product which is low in fat, high in protein and full of ingredients with specific health benefits.”

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