Innovative Food Ingredients introduces a taste of Kentucky

Supplier Innovative Food Ingredients (IFI) has expanded its portfolio by adding a new and improved Jim Beam Bourbon BBQ Sauce to its repertoire. 

The relaunched sauce will form part of IFI marketing initiatives that have been designed to focus on the quality, versatility, flavour and functionality of its offerings.

A number of improvements have been made to the Jim Beam Bourbon BBQ Sauce, including a more authentic taste of Jim Beam Bourbon, improved visuals, clean ingredient declaration and a glossier finish.

“In conjunction with our supply partners, we continually strive to support the UK’s butchers in ways that will make a positive difference to their business,” said David Brennand, managing director of IFI.

“We selected the Jim Beam Bourbon BBQ Sauce as it’s a well-recognised brand across a wide consumer demographic profile and it identified with our existing range and customer base. By utilising our development expertise; we are looking forward to creating and presenting a range of innovative and tasty recipes for our customers.”

The sauces are being sold in flip-top lid plastic bottles, designed in line with the Jim Beam Kentucky Straight Bourbon Whiskey bottles.

The pack sizes include: catering pack – 4 x 2.1-litre lamicon; retail pack – 8 x 200ml PET bottles.

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