Organic meat rise driven by animal welfare

National sales of organic meat increased in September thanks to growing shopper demand for welfare and traceability.

Sales of organic, meat, fish and poultry increased by nearly 14% in the four weeks ending 30 September, according to Nielsen Scantrack data.

Bacon and sausages drove demand for meat, while the availability of salmon kept fish sales swimming steadily forwards.

Clare McDermott, Soil Association business development director, said it was a "two-part story on meat" during the firm’s month-long Organic September campaign to promote the sale of organic food.

"It’s a very challenging time for organic red meat, in particular, as it is less available in the multiples, but still selling well through independent butchers.

"We have seen strong and continued growth in poultry, as shoppers look for transparency and traceability in where their food is from, and also in sausages and bacon, which have seen an increase – again, we believe, through shopper concerns around animal welfare and provenance."

Eggs, cheese, fruit, meat and poultry helped drive a 7% increase in the sale of organic produce during month-long campaign, according to Nielsen’s data. McDermott said the charity was "really pleased" with the growth of organic food sales.

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