NFU launches British turkey campaign for festive season

The National Farmers’ Union (NFU) has launched a new campaign to show off the quality of British turkeys this Christmas. 

From today (Friday 1 December), farmers will be posting messages, photos and videos on Twitter, Facebook and Instagram using #BuyMyTurkey to remind the public to start thinking about the centrepiece of the Christmas dinner table – a traditional British farm fresh turkey. It aims to get the public to buy British for Christmas. 

NFU poultry board member and turkey farmer Mike Bailey said: “Turkey producers across the country are preparing for the busy festive period, so millions of us can tuck into a traditional Christmas dinner. 

“Buying your turkey directly from the farm where it has been produced not only benefits a local farming business, but provides you with a great-tasting bird reared to the highest standards. If you’re going to the local supermarket, then look carefully at the country-of-origin labelling and keep an eye out for the Red Tractor logo, which also provides a guarantee of traceability, environmental protection, food safety and hygiene and welfare standards. 

“We’re hoping everyone – farmers, NFU members and the public – will get involved on social media today using the hashtag #BuyMyTurkey and share messages and even make a short video of why buying a local British turkey is important. It really is a great way to Back British Farming this Christmas.” 

To help consumers source a turkey for the big day, it is encouraging the public to use the NFU Turkey Finder, which lists more than 250 NFU members covering every region of England and Wales. 

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