NFU launches British turkey campaign for festive season

The National Farmers’ Union (NFU) has launched a new campaign to show off the quality of British turkeys this Christmas. 

From today (Friday 1 December), farmers will be posting messages, photos and videos on Twitter, Facebook and Instagram using #BuyMyTurkey to remind the public to start thinking about the centrepiece of the Christmas dinner table – a traditional British farm fresh turkey. It aims to get the public to buy British for Christmas. 

NFU poultry board member and turkey farmer Mike Bailey said: “Turkey producers across the country are preparing for the busy festive period, so millions of us can tuck into a traditional Christmas dinner. 

“Buying your turkey directly from the farm where it has been produced not only benefits a local farming business, but provides you with a great-tasting bird reared to the highest standards. If you’re going to the local supermarket, then look carefully at the country-of-origin labelling and keep an eye out for the Red Tractor logo, which also provides a guarantee of traceability, environmental protection, food safety and hygiene and welfare standards. 

“We’re hoping everyone – farmers, NFU members and the public – will get involved on social media today using the hashtag #BuyMyTurkey and share messages and even make a short video of why buying a local British turkey is important. It really is a great way to Back British Farming this Christmas.” 

To help consumers source a turkey for the big day, it is encouraging the public to use the NFU Turkey Finder, which lists more than 250 NFU members covering every region of England and Wales. 

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

Spotlight

Most read

Social

For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?