Kepak to acquire new Dublin site in added-value move

The Kepak Group has announced plans to acquire the Moy Park Poppintree facility in Dublin as part of a move to increase its added-value produce output. 

The Poppintree factory was custom-built in 1995 and has been the subject of “significant investment in cooking processes that complement the Kepak Group’s value-added business interests”. 

The acquisition is expected to be completed by the end of December. 

The investment is Kepak’s fourth acquisition this year following its joint venture investment in Greene Farm Fine Foods in Westmeath, and the acquisitions of Country Park Foods (CPF), Huddersfield and Kepak Clare - a standalone abattoir.

As well as increasing Kepak’s capability in added-value cooked produce for food to go and foodservice, the acquisition is also expected to facilitate the growth of its own consumer-branded Rustlers products.

The facility is also the home of the Walsh Family Foods Spice Burger, which Kepak said had a very loyal customer base particularly in the greater Dublin area. The site will be renamed Kepak Poppintree, and the business has plans to re-energise the marketing of the iconic Spice Burger.

Kepak said there would be no negative impact on the 35 staff members currently employed at the plant.

John Horgan, managing director of the Kepak Group, said: “Meeting the challenge of changing consumer tastes, increasingly competitive markets and the potential disruption from Brexit, requires an approach that plays to our strengths and invests strategically in acquisitions which deepen our offering, especially in the new markets we are developing. 

“As an Irish company and one of Europe’s leading food innovators, engaged in processing and marketing a full range of meat proteins in varied formats and presentations, the addition of Poppintree to the Kepak family of facilities further enhances our capability in added-value cooked products.”

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