Kelly Turkeys reports whole bird resurgence

An increase in demand for whole turkeys this Christmas is reversing the sales growth in crowns over recent years, according to Paul Kelly, managing director of Kelly Turkeys. 

“What I am particularly loving to see is that crown sales are reducing this year and whole birds are on the increase,” he said.  “This is a trend that makes so much sense for the consumer in terms of value for money - and for us in terms of the extra butchery work needed in producing crowns. 

“Our sales are very strong, with web sales up 10% and farm gate sales up 8%. The turkeys have all grown very big this year with all small 4kg and 5kg turkeys in great demand. I guess a mild, dry autumn and good quality wheat are the reasons why.” 

Kelly said that Christmas processing by UK companies seemed to be going smoothly at the moment, with the last turkeys for the festive season being processed this weekend. 

He added that this had been helped by the fact that bird flu had not been seen in the UK this autumn. “If it isn’t for the next few days, turkey farmers will breathe a big sigh of relief,” said Kelly. “It is unfortunately in Holland at the moment, but the wave is nowhere near as big as last year.” 

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