Porky Whites launches chicken sausage offering

Graham White & Co, owner of the Porky White brand, has launched a new chicken sausage product. 

Although the brand has supplied poultry products for Muscle Foods in the past, this is the first time it has launched a chicken sausage product to the retail market.

The Chickolata is currently available in Budgens and Londis outlets, with listings in Sainsbury’s from February.

The company confirmed that it was in discussions with Morrisons and Tesco.

Managing director Chris Price told Meat Trades Journal: “The market currently doesn’t have a wide choice of brands or lines to choose from so we thought the timing would be ideal to launch our first retail chicken sausage which we hope will appeal to taste buds across the household. We use British chicken breast and thigh combined with subtle hints of sage, onion and pepper which we think gives a unique roast chicken flavour.

“Nobody else is offering this flavour profile in the market and we are sure this will be a huge success especially with the eye-catching packaging, gluten free and a low fat content. The obvious health benefits of eating poultry are becoming more and more popular and we have several other flavour profiles and different types of chicken lines ready to go to market under this new brand.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

Spotlight

Most read

Social

For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?