Cranswick sets out packaging waste reduction target

Cranswick has pledged to reduce plastic waste by ensuring that all packaging used by the food group will be 100% recyclable as well as aiming to reduce its plastic use by 50% by 2025. 

The company has set out three strands to its environmental commitment. They are:

  • REDUCE – the weight of their plastic packaging from farm to fork by 50%;
  • REUSE – all of their internal materials in a closed loop system across their business;
  • RECYCLE – ensure that all packaging they use is not only 100% recyclable but easily recyclable supporting circular waste solutions.

Adam Couch, CEO of Cranswick, said: “The environmental impact of plastics, with regards to the damage they cause to the world’s oceans and landfill, has become a major global issue and one that we seek to address as a matter of urgency. While we commend the government for putting this issue on the political agenda through the new 25 Year Environment Plan, we believe as a major UK manufacturer we have a responsibility to help drive systemic change to end global plastic pollution.

“More importantly, nor do we need to wait that long (2042) to achieve our goals. Ensuring a sustainable future for our planet should be a priority for every retailer, manufacturer, local authority and individual globally – and it is our collective responsibility to ensure there is the opportunity to be able to reduce, reuse and recycle as much as is possible to minimise the impact on our environment.”

Cranswick has also launched a call to action with an invitation to its peers, not just their key customers and suppliers, to collaborate with them as a joined-up industry to take responsibility for the environmental impact of plastics as a matter of urgency.

Jim Brisby, group commercial director at Cranswick, added: “Our consumers are constantly demanding convenient food solutions, and the packaging solutions currently available can make the problem worse.  Much of this packaging is not easily recyclable and we have a responsibility to address this issue.

“The results of an internal sustainability review in 2017 illustrated how important waste and recycling is to our staff and stakeholders. This strategy will now form a major part of Cranswick’s new group sustainability initiative ‘Second Nature’, which seeks to address key issues from farm to fork. Our ambition is to lead sustainability across agriculture and food production on a global scale by integrating sustainability as second nature to what we do, how we work, and why we do it.”

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