Meatsnacks earns Sainsbury’s listings for Wild West brand

Meatsnacks brand Wild West has secured a listing for its Chicken and Salmon Jerky in Sainsbury’s. 

The Fajita Spice Chicken and Sea Salt & Black Pepper Salmon Jerky variants have gone on sale in stores nationwide.

The brand, which confirmed it was in talks with other retailers to stock the new SKUs, said the high protein snacks were made from 100% British chicken breast, smoked over Applewood, and Scottish farmed Atlantic salmon, smoked over beechwood.

“With the launch of chicken and salmon jerky into Sainsbury’s we are seeing the meat snacks category become mainstream within the grocers with a permanent postcode,” said James Newitt, managing director, Meatsnacks Group. “These new flavours are an exciting launch for us to bring our new branding and proteins to the mainstream consumer.”

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