Aldi fires up more steak promotions

Aldi is continuing with its steak promotions by launching price reductions on its premium Specially Selected range. 

The promotion follows the success of its ‘Big Daddy’ offer, which saw its 16-oz 21-day matured rump sold for £4.99.

Discount retailer Aldi has said it is launching the new promotion across its Specially Selected range to target those who are looking for a “mighty meat fix” as Veganuary draws to an end.

It will see both its 30-Day Aged Sirloin Steak and 30-Day Aged Ribeye Steak prices drop from £4.75 to £4.49.

The 30-Day Aged Fillet Steak is priced at £5.19, down from £5.49 while the 30-Day Aged Rump Steak is £3.59, down from £3.89

Julie Ashfield, joint managing director of corporate buying at Aldi, said: “In January, when most people are feeling the pinch, we are delighted to reduce the price of our premium Specially Selected range, demonstrating once again that quality food does not have to cost the earth.”

The promotions are available in-store from Sunday, 21 January.

Aldi has had success with its famous ‘Big Daddy’ steak offer, which sold out for Father’s Day in 2017 and has been reintroduced for various limited times. It has taken the same approach with its Specially Selected Wagyu Sirloin and Ribeye steaks, which have been launched for limited time periods.

In December 2017, Aldi also introduced a boozy chicken to its shelves with the launch of the Specially Selected Prosecco infused British Chicken, which was available for £4.99.

This was the latest in a range of Christmas-inspired products from Aldi, which included Specially Selected Outdoor Bred British Pork Cocktail Sausages with Prosecco, Cranberry and Orange. It also launched a Specially Selected Beef Brisket Burrito for the Christmas period, which was designed to serve five people.

In 2017 Aldi was named Retailer of the Year at Meat Trades Journal’s SuperMeat & Fish Awards.

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