New look launched for Mattessons range

Kerry Group has rolled out new packaging for its cooked meat brand Mattessons.


The new design is intended to create enhanced shelf stand-out, and packs are colour-coded according to the type of flavour treatment: roast, garlic, hot & spicy and original smoked sausage, southern fried, barbecue, tikka, hot & spicy, original turkey rashers and lightly smoked.

The Mattessons logo has also been revamped, changing from the classic oval design, to more of a tear shape.

Derek Williamson, marketing director at Kerry Group, said: Recent feedback from consumers has been great, and we are extremely pleased with the new-look packaging. The new look and feel will give our brands an improved competitive edge on-shelf.

The packaging refresh is the first stage of the brand relaunch, part of a wider and heavyweight marketing campaign, which is rolling out in the coming months.

The new packs will appear across the following product ranges: Smoked Pork Sausage (from 1), Fridge Raiders (from 98p for 65g), Mighty Bites (1.49 for 75g) and Turkey Rashers (1.85 for 150g).

User Login

Spotlight

Webinars 
Guides 

Most read

Social

Should the meat industry pay for compulsory abattoir CCTV monitoring?

Calendar