New look launched for Mattessons range

Kerry Group has rolled out new packaging for its cooked meat brand Mattessons.

The new design is intended to create enhanced shelf stand-out, and packs are colour-coded according to the type of flavour treatment: roast, garlic, hot & spicy and original smoked sausage, southern fried, barbecue, tikka, hot & spicy, original turkey rashers and lightly smoked.

The Mattessons logo has also been revamped, changing from the classic oval design, to more of a tear shape.

Derek Williamson, marketing director at Kerry Group, said: Recent feedback from consumers has been great, and we are extremely pleased with the new-look packaging. The new look and feel will give our brands an improved competitive edge on-shelf.

The packaging refresh is the first stage of the brand relaunch, part of a wider and heavyweight marketing campaign, which is rolling out in the coming months.

The new packs will appear across the following product ranges: Smoked Pork Sausage (from 1), Fridge Raiders (from 98p for 65g), Mighty Bites (1.49 for 75g) and Turkey Rashers (1.85 for 150g).

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