editor's comment BY ED Bedington

Welcome to the new look MTJ - we've given the magazine a minor overhaul for your reading pleasure! We hope you like the fresh look and feel free to let us know your thoughts.

Meanwhile, elsewhere in the world of meat, it's been a good week for the vegetarians and vegans. Not only are we no longer allowed to discriminate against them (can't recall ever actually doing that, apart from occasionally tormenting the odd veggie with some bacon), but it seems that Tesco is throwing its weight behind the vegetarian cause as well.

That somewhat surprises me - after all, Tesco is a commercial organisation which has done more than most to bring cheap meat to the masses. It is probably currently urging its suppliers onto bigger and better deals as we speak.

So, for it to urge its customers to eschew meat in favour of a veggie diet could be construed as a bit of a smack in the face for its loyal, hard working meat supply base.

Interesting also to see that a retailer which, by it's very nature, is geared towards shifting volumes, urging people to eat, and by extension buy, less of anything. Does that mean an end to the BOGOF on meat, or any such multiple buy deal? Does this spell a move to stocking only high-welfare, carbon neutral meats on Tesco's shelves? What future is there for Tesco's Value ranges of cheap meats? Are we also likely to see Tesco paying a better price to its suppliers to ensure that any loss in volume is compensated by fairer returns?

At the same time, we've got the chief medical officer urging consumers to eat less meat - yet another significant voice added to the debate.

The signs for the meat industry are worrying, and we need to ensure we can respond in an informed and cohesive manner to further such arguments. Most importantly, we need to be in the debate, setting the agenda, not simply responding after the event.

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