RSPCA search for welfare retailers nears climax

Consumers are being urged by the RSPCA to vote for the supermarket doing most to improve the welfare of animals in the food chain as part of a competition.

Run in conjunction with The Independent newspaper, the RSPCA Peoples Choice Supermarket category is part of the charitys Good Business awards in October.

The Co-operative, Marks & Spencer, Sainsburys and Waitrose are all in contention for the award, with customers given the chance to vote for the store they think is the most animal welfare-conscious from the final shortlist of four.

David Bowles, RSPCA communications director, said: Through the Peoples Choice Supermarket award, we want to give the public a chance to voice their opinions and reward the supermarket they believe has listened to them and made the biggest strides in improving animal welfare. A lot has been happening in the supermarket category and weve seen a high standard of entries to this years awards.

He added that the entries showed the companies were responding to the shift towards responsible consumerism. These companies, which are striving to implement higher welfare standards while still producing a great product, deserve our recognition as they set the standard for others to work towards.

Last years winner was The Co-operative, which received 59% of the 11,000 votes cast. For more information on how to vote, go to

>>RSPCA unveils new Think Pig welfare campaign

>>RSPCA launches animal welfare business awards

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