Consumers distrust meat industry, EU survey says

European Union (EU) consumers have an unhealthy distrust of the meat industry, a European Commission survey has revealed, although Britons trust their butchers more than most continental EU citizens.

Among goods, only second-hand cars and clothes inspired less confidence, the EUs 2010 Consumer Market Scoreboard has shown.

Looking at national breakdowns, distrust of meat quality was particularly marked in Bulgaria, Denmark, Lithuania, Latvia, Luxembourg, Poland and Slovakia. The meat sector generated more trust than the EU average in Britain, however.

These results have sparked particular concern at the Commission, given meat moves freely between all 27 member countries. In its assessment, Brussels said this was particularly problematic since meat is also a frequently purchased product, which makes up a large part of consumers budgets and is closely linked to consumers health and wellbeing.

It added that concern was sparked by the fact meat is a highly regulated market making it surprising that meat scores relatively poorly on consumer trust.

As a result, the Commission is to launch a special in-depth investigation, to identify possible solutions. Its officials will collect in-depth data about meat consumer experiences. And its officials will undertake undercover meat shopping to look for problems while carrying out detailed price analyses. European Union (EU) consumers have an unhealthy distrust of the meat industry, a European Commission survey has revealed, although Britons trust their butchers more than most continental EU citizens.

Among goods, only second-hand cars and clothes inspired less confidence, the EUs 2010 Consumer Market Scoreboard has shown.

Looking at national breakdowns, distrust of meat quality was particularly marked in Bulgaria, Denmark, Lithuania, Latvia, Luxembourg, Poland and Slovakia. The meat sector generated more trust than the EU average in Britain, however.

These results have sparked particular concern at the Commission, given meat moves freely between all 27 member countries. In its assessment, Brussels said this was particularly problematic since meat is also a frequently purchased product which makes up a large part of consumers budgets and is closely linked to consumers health and wellbeing.

It adds concern was sparked by the fact meat is a highly regulated market making it surprising that meat scores relatively poorly on consumer trust.

As a result, the Commission is to launch a special in-depth investigation, to identify possible solutions. Its officials will collect in-depth data about meat consumer experiences. And its officials will undertake undercover meat shopping to look for problems while carrying out detailed price analyses.

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