Eblex app beats Gordon Ramsay equivalent

A BBQ iPhone app that was developed by Eblex was the second most popular recipe application of the year.

Eblex’s iBBQ was second only to Jamie Oliver after being downloaded 137,000 times – and beating Nigella Lawson and Gordon Ramsay.

The 2010 barbecue season saw bumper volumes of burgers and grills being sold, with sales peaking at their highest level since 2006.

iBBQ, which has also been featured by Apple in its review of the year's best cooking apps, brings together all the essential elements for the perfect barbecue, including a selection of recipe ideas and a database of butchers that sell Quality Standard beef and lamb.

It also includes downloadable videos and an interactive Grillocations map showing safe and legal sites for outdoor cooking.

The iBBQ app can be downloaded from www.simplybeefandlamb.co.uk

>> Eblex claims price rise following export success

>> Eblex report downplays water use


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